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What is Tmall?, the E-commerce of the big brands

Tmall is the world’s largest mobile commerce platform for brands and retailers. Did you know that you can use the same Taobao user to enter Tmall? Register!

tmall logo

Launched in 2008, “Cat of 天猫 Heaven“) serves the growing consumer demand for high-quality products and premium shopping experience. It serves as a platform for consumers in China and abroad to purchase domestic and international branded products, as well as products that are not available at traditional outlets. A large number of international and Chinese brands and retailers have established their online stores in Tmall. At the end of March 2020, Tmall was the largest authorized third-party mobile and online trading platform for brands and retailers in the world and continues to grow rapidly. Tmall is a company of the Alibaba Group.

Within the Tmall Store policy, each item for sale comes from a branded reseller or directly from the same brand, ensuring that the product you will get is a 100% original (authentic) item.

How it works

Tabla de contenido

Unlike Taobao whose trading mode is C2C (customer-to-customer), Tmall Store specializes in the B2C (Company-Consumer) market. What does this mean? While Taobao is a Marketplace focused on consumer-to-consumer sales, Tmall Global is a sales platform for official brand stores.

tmall logo

Tmall vs Taobao

Although they are part of the same family and both are platforms specialized in online commerce and sales, there are certain features that differentiate them from each other. In other words, you have more variety of options for your more specific purchasing needs.

In terms of price, in Taobao you will be able to find many times the same product offered by several sellers at different prices, competing for those who can offer the lowest value which results in greater benefit for the buyer. Tmall may not be as economical as Taobao, but in reality the difference is usually not too much and sure if it will be cheaper than in a physical establishment of the brand you are looking for.

In Taobao you can find everything you can imagine, it is as if it is the great street market of your city where the least thoughtful things are put up for sale. But if you’re looking for a particular item from a particular brand like you would in a mall,’s where you need to go.

What and how to buy on Tmall

The page may seem intimidating at first glance as it is in a language that few of the Spanish-speaking community know and much less handles, but don’t worry, as you can have your page in Spanish just by clicking on the option that appears to translate with Google. Paying is super easy, remember that with the same Taobao user you can buy and pay on Tmall.


After the language barrier, let’s take a closer look at your products.


Brands that currently have stores in Tmall Global are Zara, P&G, Adidas, Reebok, Nike, New Balance, Umbro, Lenovo, Dell, Nokia, Philips, Samsung, Lipton, Huawei, Crocs, Schneider, Disney, Philips and Xiaomi

Zara is a Spanish fashion chain from Arteijo, belonging to the Inditex group. It was founded by Amancio Ortega Gaona and Rosalía Mera. It is the flagship chain of the Inditex textile group and has more than 2,040 stores around the world. Zara’s priorities are to deliver attractive and responsible fashion, and constantly improve customer service.

tmall zara

Nike is an American multinational company engaged in the design, development, manufacture and marketing of sports equipment: balls, footwear, clothing, equipment, accessories and other sporting goods. Established Baeverton, Oregon, Nike Inc. includes nike, Converse and Jordans brands. Its motto is “Just do it”.

tmall nike

Xiaomi Corporation was founded in April 2010 and is an Internet company with smart phones and hardware. With the vision of being friends with its users and being the “coolest company” at the heart of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency.

Xiaomi is currently the fourth largest smartphone brand in the world and has established the world’s largest consumer IoT platform. Xiaomi is part of the MI brand.

xiaomi tmall

Did you know that Samsung was once a humble fish and vegetable export company in a South Korean city? As you hear it, founded in 1938, (three stars in Korean) was innovated and transformed into what we know today. It is currently the largest business group in its home country and is a leader in the global market in various branches of the electronics industry.

Tmall samsung

My shopping at Tmall

Now if the best of this article about Tmall Global; these are the purchases I have made on Tmall, there have been many I only leave you here a few videos to encourage you to make your purchases on the Chinese portal. Here the videos